HOW WE DISCLOSE PERSONAL INFORMATION
The Company’s primary purpose in collecting personal information is to provide the products and Services and to operate our business. We also use personal information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.
To Provide the Services. We may use personal information to provide our Services and operate our business. For example, we use personal information to:
- process your transactions, including purchasing products and samples, or fulfillment of same;
- establish, manage, monitor, and maintain your account;
- process your product for a warranty or process your warranty claim;
- improve and personalize your experience on or with the Services;
- verify your identity or determine your eligibility for offers and promotions;
- communicate with you, including providing notices about your account or transaction and responding to any of your requests, feedback, or questions;
- contact you by phone, email, SMS, or other form of communication;
- provide any contests, surveys, sweepstakes, or other promotions you participate in;
- provide maintenance and support; and
- fulfill any other purpose for which you provide personal information.
Research and Development. We use personal information for research and development purposes, including to study and improve the Services and our business, understand and analyze the usage trends and preferences of our users, and develop new features, functionality, products, and services. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes.
Direct Marketing. We may send you Company-related or other direct marketing communications as permitted by law, including materials, updates, information, special offers, and promotional material from us and our business partners. You may opt-out of our marketing communications as described in the “YOUR CHOICES” section below.
SMS/Text Message Communications. We and our service providers may use your contact information to send you SMS or text messages for customer service, account-related, order updates, or marketing purposes. By providing your mobile phone number and opting in to receive such communications, you consent to receive text messages from us at the number you provide. Message and data rates may apply. No mobile information will be shared with third parties for marketing or promotional purposes, but such information may be shared with our service providers to provide texting services or as legally required. Your consent to receive text messages is not a condition of any purchase.
Interest-Based Advertising. We work with third-party advertising companies and social media companies to help us advertise our business and to display ads for our products and services. These companies may use cookies and similar technologies to collect information about you (including the online activity information and device information described above in the section called “Personal Information Automatically Collected”) over time across our Services and other websites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting interest-based advertising in the “YOUR CHOICES” section below.
Artificial Intelligence Tools. When operating our business, we may use services or applications that are supported by artificial intelligence (AI) or machine learning technologies. For example, we may use such technology to support our marketing or advertising efforts, to develop or improve products, features, or functionality, or to improve how we address your support requests or inquiries. Depending on how you interact with us or if you engage with an AI-powered feature, your personal information may be processed to provide relevant outputs or to improve the models we use. Unless you receive a supplemental privacy notice relating to such services, your personal information will continue to be treated in the same ways that are described in this Privacy Policy.
To Comply with Laws and Regulations. We will use personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
For Compliance, Fraud Prevention, and Safety. We may use personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) maintain the safety, security, and integrity of the Services and our products and services, business, databases, and other technology assets; (b) protect our, your, or others’ rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the terms and conditions that govern the Services; and (e) prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.
With Your Consent. We will disclose your personal information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.
HOW WE DISCLOSE PERSONAL INFORMATION
In addition to the specific situations discussed elsewhere in this Privacy Policy or at the point of collection, we may disclose your personal information to the following entities or persons:
Related Companies. We may disclose your personal information to our parent, affiliates, subsidiaries, and other related companies, including our partner brands, for example, to fulfill your transaction or for marketing purposes.
Service Providers. We may disclose your personal information to third parties who perform services on our behalf that are necessary for the orderly operation of our business. For example, we work with service providers that help us perform website hosting, maintenance services, database management, analytics, fraud protection, marketing, rewards programs, customer relationship management, fulfillment, finances, and other purposes.
Advertising Partners. We may share personal information with third parties who we partner with for advertising campaigns or that collect information about your activity on the Services for the purposes described in the “Interest-Based Advertising” section above.
Sweepstakes and Joint Marketing Partners. We may also disclose your personal information to other partners in order to provide you with content and other features through the Services, and such partners may send you promotional materials or otherwise contact you regarding products and services that they offer. When you choose to enter a contest or sign up for a sweepstakes, we may disclose the personal information you provide as part of the offer to the named co-sponsors or other third parties affiliated with such offer.
Professional Advisors. We may disclose personal information to persons, companies, or professional firms providing the Company with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters.
Authorities and Others for Compliance, Fraud Protection, and Safety. Under certain circumstances, we may be required to disclose personal information to law enforcement, government authorities, and other parties if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency). We may disclose personal information in the good faith belief that such action is necessary to comply with a legal obligation or for the purposes described above in the section titled “For Compliance, Fraud Prevention, and Safety.”
Business Transaction Participants. We may disclose personal information to third parties in connection with any business transaction (or potential transaction) involving a merger, acquisition, sale of shares or assets, financing, consolidation, reorganization, divestiture, or dissolution of all or a portion of our business (including in connection with a bankruptcy or similar proceedings).