Privacy Policy

Last Updated: February 17, 2023

WSB Hardware, Inc. a Dimora Brands, Inc. company, is part of the PrimeSource Brands portfolio of leading specialty building products and brands that deliver home improvement solutions to retailers, contractors, and homeowners throughout North America.

This Privacy Policy ("Privacy Policy") describes how PrimeSource Brands and its subsidiaries and affiliates (collectively, the “Company,” “we,” “us,” or “our”) may collect, use, and share your personal information in connection with the websites and platforms we own and operate that link to this Privacy Policy (collectively, the “Website”), and our related online and offline services, events, social media pages, and email and other electronic communications (collectively, and together with the Website, the “Services”), and the choices you have with respect to your personal information. Please note, our privacy practices are subject to the applicable laws of the places in which we operate. You will see additional region-specific terms that only apply to customers located in those geographic regions, or as required by applicable laws.

The Company reserves the right, at any time, to modify this Privacy Policy. If we modify how we collect, use, or share personal information, we will post the updated Privacy Policy on this page. In some cases, we may notify you about an update by sending you an email, posting a notice about the update on the Services, or other means as may be required by applicable law. In all cases, your continued use of the Services following posting or other notification of changes constitutes your acknowledgement of such changes. Please review this Privacy Policy periodically to keep up to date on our most current policies and practices.

This Privacy Policy covers the following topics:


Personal Information You Provide to Us. Personal information you provide to us through the Services or otherwise may include the following categories. We may also collect other personal information that is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

  • Contact Information. If you choose to subscribe to our email, newsletter, or blog communications, or otherwise communicate with us, we collect your name and email address.
  • Dealer Account Information. As a registered dealer of the Company’s products, we collect your name, email address, mailing address, company name and information concerning your business, and your account login information (customer number and password).
  • Consumer Account Information. The Website may allow consumers to register for an online account (e.g., “Consumer Sample Account” or “My Ideas” account). We collect your name, email address, mailing address, account login information, and any information you store in your account. We also collect any preferences you set in your account and any marketing or communications preferences.
  • Community Member Information. The Website may offer online communities for design professionals, contractors, and architects (e.g., “The Top Knobs Design Board”). To apply for and participate in these communities, we collect your name, email address, mailing address, social media handles, company name, and other details about your business or profession.
  • Marketing Information. We collect any preferences you set in your account and any marketing or communications preferences, and details about how you engage with our communications.
  • Payment Information. We and our third-party payment processors collect the payment information you provide in your transactions with us, including credit card number, billing address, and other financial account details.
  • Product Warranty Information. We collect information submitted when registering your product for a warranty or processing your warranty claim, such as your name, email address, mailing address, phone number, and details about your purchase or service date.
  • Survey and Sweepstake Responses. We collect the information you provide in response to our surveys, questionnaires, or contests.
  • Customer Service Recordings. We will record your customer service calls for training and quality assurance purposes.
  • Communications. We collect the information associated with your requests or inquiries, including for support, assistance, quotes, or order information, and any feedback you provide when you communicate with us through a webform, email, or otherwise.

Unless we specifically request it, we ask that you not provide us with any sensitive personal information (e.g., information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the Services, or otherwise to us.

Personal Information Automatically Collected. The Company, our service providers, and our advertising partners may automatically log information about you, your computer, or mobile device, and your activity over time on our Services and other sites and online services. Personal information that may be automatically collected includes:

  • Online Activity Information, such as the website you visited before browsing to the Services, pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.
  • Device Information, such as your computer or mobile device operating system type and version number, wireless carrier, manufacturer and model, browser type, screen resolution, IP address, unique identifiers, and general location information such as city, state, or geographic area.

Like many online services, we use cookies and similar technologies to facilitate some of the automatic data collection described above, such as:

  • Cookies, which are text files that websites store on a visitor’s device to uniquely identify the visitor’s browser or to store information or settings in the browser for the purpose of helping you navigate between pages efficiently, remembering your preferences, enabling functionality, helping us understand user activity and patterns, and facilitating online advertising.
  • Flash cookies, or locally-stored objects, which are used on websites for purposes similar to cookies but allow storage of a larger amount of data.
  • Web beacons, also known as pixel tags or clear GIFs, which are typically used to demonstrate that a webpage or email was accessed or opened, or that certain content was viewed or clicked, typically to compile statistics about usage of websites and the success of marketing campaigns.
  • Session replay technologies, which are third-party software used to record a video replay of users’ interactions with the Website. The video replay may include users’ clicks, mouse movements, scrolls, mobile app touches, typing, and other activity taken during the session. We use these replays for research and development purposes, such as to help us troubleshoot problems with the Website, understand how users interact with and use the Website, and identify areas for improvement.

Personal Information Obtained from Third Parties. We may receive personal information from third parties, such as our dealers, service providers, advertising partners, data analytics partners, operating systems and platforms, social media platforms, event sponsors, publicly available sources, or data providers. We may merge or combine such personal information with the personal information we collect from you directly or automatically.

Referrals. Users of our Services may have the opportunity to refer colleagues and other contacts to us. Please do not provide us with someone’s contact information unless you have their permission to do so.


The Company’s primary purpose in collecting personal information is to provide the products and Services and to operate our business. We also use personal information for the purposes set forth below and as otherwise described in this Privacy Policy or at the time of collection.

To Provide the Services. We may use personal information to provide our Services and operate our business. For example, we use personal information to:

  • process your transactions, including purchasing products and samples;
  • establish, manage, monitor, and maintain your account;
  • process your product for a warranty or process your warranty claim;
  • improve and personalize your experience on or with the Services;
  • verify your identity or determine your eligibility for offers and promotions;
  • communicate with you, including providing notices about your account or transaction and responding to any of your requests, feedback, or questions;
  • provide any contests, surveys, sweepstakes, or other promotions you participate in;
  • provide maintenance and support; and
  • fulfill any other purpose for which you provide personal information.

Research and Development. We use personal information for research and development purposes, including to study and improve the Services and our business, understand and analyze the usage trends and preferences of our users, and develop new features, functionality, products, and services. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use this anonymous data and share it with third parties for our lawful business purposes.

Direct Marketing. We may send you Company-related or other direct marketing communications as permitted by law, including materials, updates, information, special offers, and promotional material from us and our business partners. You may opt-out of our marketing communications as described in the “CHOICES ABOUT YOUR PERSONAL INFORMATION” section below.

Interest-Based Advertising. We work with third-party advertising companies and social media companies to help us advertise our business and to display ads for our products and services. These companies may use cookies and similar technologies to collect information about you (including the online activity information and device information described above in the section called “Personal Information Automatically Collected”) over time across our Services and other websites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. You can learn more about your choices for limiting interest-based advertising in the “CHOICES ABOUT YOUR PERSONAL INFORMATION” section below.

To Comply with Laws and Regulations. We will use personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

For Compliance, Fraud Prevention, and Safety. We may use personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) maintain the safety, security, and integrity of the Services and our products and services, business, databases, and other technology assets; (b) protect our, your, or others’ rights, privacy, safety or property (including by making and defending legal claims); (c) audit our internal processes for compliance with legal and contractual requirements and internal policies; (d) enforce the terms and conditions that govern the Services; and (e) prevent, identify, investigate, and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

With Your Consent. We will disclose your personal information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.


In addition to the specific situations discussed elsewhere in this Privacy Policy or at the point of collection, we may share your personal information with the following entities or persons:

Related Companies. We may share your personal information with our affiliates, subsidiaries, and other related companies, for example, to fulfill your transaction or for marketing purposes.

Service Providers. We may share your personal information with third parties who perform services on our behalf that are necessary for the orderly operation of our business. For example, we work with service providers that help us perform website hosting, maintenance services, database management, analytics, fraud protection, marketing, rewards programs, customer relationship management, fulfillment, finances, and other purposes.

Advertising Partners. We may also share personal information with third parties who we partner with for advertising campaigns or that collect information about your activity on the Services for the purposes described in the “Interest-Based Advertising” section above.

Sweepstakes and Joint Marketing Partners. We may also share your personal information with other partners in order to provide you with content and other features through the Services, and such partners may send you promotional materials or otherwise contact you regarding products and services that they offer. When you choose to enter a contest or sign up for a sweepstakes, we may share the personal information you provide as part of the offer with the named co-sponsors or other third parties affiliated with such offer.

Professional Advisors. We may share personal information with persons, companies, or professional firms providing the Company with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters.

Law Enforcement. Under certain circumstances, we may be required to disclose personal information to law enforcement, government authorities, and other parties if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Authorities and Others for Compliance, Fraud Protection, and Safety. We may disclose personal information in the good faith belief that such action is necessary to comply with a legal obligation or for the purposes described above in the section titled “For Compliance, Fraud Prevention, and Safety.”

Business Transaction Participants. We may disclose personal information to third parties in connection with any business transaction (or potential transaction) involving a merger, acquisition, sale of shares or assets, financing, consolidation, reorganization, divestiture, or dissolution of all or a portion of our business (including in connection with a bankruptcy or similar proceedings).


You can make the following choices regarding your personal information:

Review and Request Changes to Your Personal Information. We rely on you to update and correct the personal information contained in your account. Note that we may keep historical information in our backup files as permitted by law. If the Website does not permit you to update or correct certain personal information, please submit a request to us using the contact information listed at the end of this Privacy Policy.

Marketing Emails. You may opt-out of marketing-related emails by clicking the “unsubscribe” link at the bottom of the email or by contacting us as described below. You may still receive service-related communications, such as those about your account, to fulfill orders for offers you have requested, or deliver notifications directly to you through the Services.

Cookies. Most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Many browsers accept cookies by default until you change your settings. If you do not accept cookies, however, you may not be able to use all functionality of the Services and our Website may not work properly. For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit

Analytics. The Website uses Google Analytics to help us analyze how the Website is being accessed and used. You can learn more about Google Analytics cookies by clicking here and about how Google protects your data by clicking here. To opt-out of Google Analytics, you can download and install the Google Analytics Opt-out Browser Add-on, available here.

The Website may also use Hotjar or a similar provider in order to better understand our users’ needs and to optimize our services and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g., how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, and geographic location (country only). Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Advertising Choices. You can limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative and the Digital Advertising Alliance. Some of the companies we work with may offer their own opt-out mechanisms. For example, you can learn more about how Google uses cookies for advertising purposes by clicking here and opt-out of ad personalization by Google by clicking here.

Many of the opt-out preferences described in this section must be set on each device and/or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

Do Not Track. Some browsers may be configured to send “Do Not Track” signals to the online services that you visit. The Services currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit


The Services are not intended for use by anyone under the age of 16, and we do not knowingly collect personal information from children under 16.


No method of transmission over the Internet, or method of electronic storage, is fully secure. While we use reasonable efforts to protect your personal information from the risks presented by unauthorized access or acquisition, we cannot guarantee the security of your personal information.


The Services may contain links to other websites and online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or online services that are not associated with us. We do not control third party websites or online services, and we are not responsible for their actions. Other websites and services follow different rules regarding the collection, use, and sharing of your personal information. We encourage you to read the privacy policies of the other websites and online services you use.


The Company is based in the United States, and we have service providers in the United States and potentially other countries. Your personal information may be collected, used, and stored in these countries or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. By providing your personal information, where applicable law permits, you specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein.


If you have any questions or concerns about our Privacy Policy or any other privacy or security issue, please contact us at



This section applies only to California residents and supplements the information in our general Privacy Policy above. It describes how we collect, use, sell, share, and retain personal information of California residents, and their rights with respect to their personal information. For purposes of this Notice to California Residents, “personal information” has the meaning given in the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”), but does not include information exempted from the scope of the CCPA. In some cases, we may provide a different privacy notice to certain categories of California residents, in which case that notice will apply instead of this section.

Personal Information Collected and the Purposes of Collection and Use. The list below summarizes the personal information we collect, or have collected in the 12 months preceding the last updated date of this Privacy Policy, by reference to the categories specified in the CCPA. Examples in the list refer to the types of personal information described in our general Privacy Policy under the section titled “PERSONAL INFORMATION WE COLLECT.”

  • Identifiers, such as Contact Information and Referral information.
  • Customer Records, such as Dealer Account Information, Consumer Account Information, Community Member Information, Product Warranty Information, Payment Information, and Communications.
  • Commercial Information, such as Dealer Account Information, Consumer Account Information, Community Member Information, Product Warranty Information, Survey and Sweepstake Responses, and Marketing Information.
  • Internet or Network Activity, such as Online Activity Information and Device Information.
  • Geolocation Data, such as Device Information.
  • Audio, Electronic, Visual, or Similar Information, such as Customer Service Recordings.
  • Professional or Employment-Related Information, such as Dealer Account Information, Community Member Information, and Survey and Sweepstake Responses.
  • Inferences, such as inferences drawn from the personal information identified above to create a profile reflecting your preferences, characteristics, behavior.

We may collect these categories of personal information directly from you and from your device, and from our service providers, dealers, advertising partners, and other third parties as further described in our general Privacy Policy under the section titled “PERSONAL INFORMATION WE COLLECT.”

The purposes for which we collect and use these categories of personal information are described in our general Privacy Policy under the section titled “HOW WE USE YOUR PERSONAL INFORMATION.”

To the extent that we may collect sensitive personal information (as defined under the CCPA), we only use or disclose it for purposes permitted under the CCPA (e.g., to perform the Services, detect security incidences and prevent fraud, and to verify and maintain the quality of the Services). We do not collect or use sensitive personal information for the purpose of inferring characteristics about California residents.

Personal Information Disclosed for Business Purposes, “Sold,” or “Shared.” In the 12 months preceding the last updated date of this Privacy Policy, we may have disclosed each category of personal information listed above to the persons and entities listed in the section titled “HOW WE SHARE YOUR PERSONAL INFORMATION” for the business purposes described in our general Privacy Policy.

In addition, we “sell” or “share” (and in the 12 months preceding the last updated date of this Privacy Policy have “sold” or “shared”) Internet or Network Activity and Contact Information to our Advertising Partners and Joint Marketing Partners to help us market or advertise to you and to measure activity on the Services as further described under the section titled “HOW WE USE YOUR PERSONAL INFORMATION.” These disclosures are called “selling” or “sharing” under the CCPA because we are either disclosing your personal information in exchange for some sort of valuable consideration, or because such disclosure is for the purpose of cross-context behavioral advertising. You can find more detail about our practices in our general Privacy Policy, including in the section titled “HOW WE SHARE YOUR PERSONAL INFORMATION.” We do not knowingly “sell” or “share” the personal information of California residents under 16 years of age.

Retention of Personal Information. We will retain your personal information for as long as necessary to fulfill the purpose of collection, including for the purposes of satisfying any legal, accounting, or reporting requirements, to establish and defend legal claims, for fraud prevention purposes, or as long as required to meet our legal obligations. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your California Privacy Rights. As a California resident, in addition to the choices described in the general Privacy Policy, you have the rights listed below. Please note, these rights are not absolute, and, in some cases, we may not be able to respond to your request, such as when a legal exemption applies or if we are not able to verify your identity.

  • Right to Know/Access. You can request the following information about how we have collected and used your personal information:
    • The categories of personal information we collected;
    • The categories of sources from which we collected that personal information;
    • Our business or commercial purpose for collecting, selling, or sharing (as applicable) that personal information;
    • The categories of third parties to whom we disclose that personal information (as applicable); and
    • The specific pieces of personal information we collected about you.
  • Right to Delete. You can request that we delete any of your personal information that we have collected from you.
  • Right to Correct. You can request that we correct inaccurate personal information that we maintain about you.
  • Right to Opt-Out of “Sales”/“Sharing.” If we “sell” or “share” your personal information, you can request to opt-out.
  • Right to Nondiscrimination. You are entitled to exercise the rights described above without receiving discriminatory treatment.

How to Exercise Your Rights. You may exercise your California privacy rights described above using the following methods:

  • Right to Know/Access, Delete, or Correct. Please submit these requests by calling us toll free at 1-800-499-9095 or by emailing us at
  • Right to Opt-Out of Sale/Sharing. To opt-out your personal information from “selling” and “sharing” relating to the automatic collection of data on our Website by cookies and similar technologies, select the “Do Not Sell or Share My Personal Information” link at the bottom of the Website and update your preferences, or broadcast the Global Privacy Control (GPC) signal. Note that due to technological limitations, if you visit our Website from a different computer or device, or clear cookies on your browser that store your preferences, you will need to return to this screen to select your preferences and/or rebroadcast the GPC signal. Additionally, to opt-out of the “sale” of your information to joint marketing partners, we need to collect some identifying information. Please call or email us as provided above to opt-out of that “sale.”

    In addition, if you direct us not to sell/share your personal information, we will consider it a request pursuant to California’s “Shine the Light” law to stop sharing your personal information covered by that law with third parties for their direct marketing purposes.

We reserve the right to confirm your California residence to process your requests and will need to confirm your identity to process your requests to exercise your right to know/access, delete, and correct. This is a security measure to, for example, help ensure we do not disclose information to a person who is not entitled to receive it. The identity verification process may vary depending on how you submit your request.

Consistent with California law, you may designate an authorized agent to make a request on your behalf. If you do so, we may require proof of your identification, the authorized agent’s proof of identification, and any other information that we may request in order to verify the request, including evidence of valid permission for the authorized agent to act on your behalf. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee or decline to comply with your request if your request is clearly unfounded, repetitive, or excessive.

We try to respond to all legitimate requests to know/access, delete, and correct within 45 days of your request. Occasionally it may take us longer than 45 days to respond, for instance if your request is particularly complex or you have made a number of requests. In this case, we will notify you of the delay, and may continue to update you regarding the progress of our response.

California Notice of Financial Incentive. We may offer certain financial incentive programs that can result in different price or service levels, provided that such programs are reasonably related to the value of your personal information to us. For example, we may offer additional content to users who sign up for our mailing list, our community membership programs, or giveaways, sweepstakes, contests, or other similar promotional campaign. We typically ask you to provide your email address or other contact information in order to participate in these programs or campaigns.

We offer these programs and campaigns because, among other things, the value of your personal information to us is related to the value of the free or discounted products or services, or other benefits that you obtain or that are provided as part of the applicable program or campaign. This value is based on the expense related to offering those services and benefits to participants, along with other factors such as whether and to what extent you take advantage of (or opt-out from) any offerings and whether we are able to use the data we collect from you.

When we offer any program or campaign, there is no obligation to opt-in, and you may withdraw at any time by contacting us using the designated method set forth in the applicable program rules or in the “CONTACTING US” section of the general Privacy Policy. Please review the applicable program or campaign offering or terms to view full details, including how to join.


Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, you may submit a request to us using the contact information provided in the “CONTACTING US” section of the general Privacy Policy.